# CHAI Kreative & Advisory

> Creative consulting and technical advisory firm based in New Delhi, India. Data-, AI- and content-driven research and consulting for brand audits, creative strategy, and public-sector / India market-entry advisory.

CHAI Kreative & Advisory Pvt. Ltd. helps businesses grow through brand audits, creative advisory, and technical advisory — combining decades of experience across strategy, technology, and brand building with a network of around 27 specialists working through collaboration and alliances.

Website: https://chaikreative.com
Founded and led by: Kewal Kapoor, Founder & Director and Chief Visionary Advisor.
Philosophy: "Clarity is the cause. Growth is the effect." — balance between productive thought and precise action. "We achieve more over a cup of chai than most do over dozens of e-mails."

## Pages

- [Home](https://chaikreative.com/): Overview of services, philosophy, team, and contact.
- [Company profile / Mini CVI (PDF)](https://chaikreative.com/): Downloadable capability document linked from the homepage.

## Services

- Brand Audit — independent audit of brand consistency, capability and compliance review, touchpoint mapping, and an annual brand health report.
- Creative Advisory — vision and positioning, market and trend analysis, messaging, and long-term growth strategy embedded with decision makers.
- Technical Advisory — India market entry, public-sector and government mandates, organisational modelling, financial and technology services.

## Who it is for

- International companies entering the Indian market.
- Indian companies pursuing public-sector and government mandates.
- Brands needing an independent audit of brand consistency and health.
- Founders and leadership teams needing positioning and growth strategy.

## People

- Kewal Kapoor — Founder & Director, Chief Visionary Advisor. Researcher, writer, producer-director with three decades across media, advisory, and culture. Former Executive Producer at UTV; consulting partner to leading Indian agencies; journalist, spiritual advisor, and specialist in ageing and longevity. Member, FWA Mumbai. Advisory Board, The Poddar Foundation.

## Contact

- Email: kewal@chaikreative.com
- Location: New Delhi 110011, India (working across Mumbai, Indore, Jaipur, Patna, Lucknow — and wherever India needs us).