Chai Kreative · The founder
केवल कपूर · सबसे पुरानी सामग्री, सबसे नई पीढ़ी।
Researcher, writer and producer-director, with three decades across stories, culture, public systems and AI. Founder, Creator and Partner of Chai Kreative. The job has always been the same: take what India already owns, and make it land on the people least likely to go looking for it.
Twenty-six unscripted minutes, with clearance from the Ministry of External Affairs.
A campaign taken to every school in Delhi; a short film shot at 30 January Marg.
The first researched, written and presented series on tax law, in thirteen parts.
Twenty-plus short films for the one medium where a weak line cannot hide.
A self-funded ageing movement; a CSR Award; partners included GAIL.
Exclusive implementation partner to the Ministry of Labour and Employment.
India’s first transmedia katha: 5.5 lakh viewers in a week, most under 34.
The firm is constituted: advisory, research, IEC and intelligence layers.
Branding, design and final version of श्री राम लला — मन से मंदिर तक.
Made in a personal capacity or inside other organisations, much of it before the firm was constituted. Institutional and agency credit remains with the respective rights holders. Figures are indicative and sourced as shown.
Tulsidas Ji Ki Katha put a poet from 1532 into a feed built for six-second attention: eight five-minute episodes of ninety planned, one doha each. The Granth, श्री राम लला — मन से मंदिर तक, is two volumes and 1,244 illustrated pages; Chai Kreative did its branding, design and final version (© Ramayan Research Council).
5.5 lakh viewers in seven days · 69% aged 18–34 Dainik Bhaskar, 2022
Return of a Million Smiles, founded in 2015, argued that an old-age home is not the default answer, and won a CSR Award with partners including GAIL. The Second Life thinking, that sixty is a beginning and not an exit, was carried to the Ministry of Labour and Employment.
“A society's happiness should be measured by how happy its old people are.”
Kewal Kapoor
Sets the question, originates the concepts, and holds the firm to its method.
Leads strategy and production. Formerly a partner at Lintas, where she executed the Ministry of Tourism's Incredible India account for two years and the awarded 150 years of freedom struggle campaign.
Every letter, call request and document goes through the office, open 24 × 7. One address, one reply, nothing lost.
Brought together for each problem, the same day if it needs it. A named roster is shared on request.
Desk, policy and data research
Surveys, audits and ground reporting
Behaviour and communication planning
Ideas, campaigns, writing, story worlds
Identity, publications, interfaces
Documentary, katha, radio, podcast
Intelligence layers, automation, e-commerce
Schemes, institutions, governance
Platform development for health, education and governance programmes: the founder's own AI work, run alongside the firm.
Eight episodes made of ninety planned. Next: the remaining episodes, a release built on the series artwork, and a one-hour multimedia theatre production.
The movement that argued sixty is a beginning, not an exit. It continues in columns, talks and the Second Life thinking.
Ramlila, Dussehra and the Diwali mela treated as national cultural properties with a form, a calendar and a route to the world, not as an annual arrangement of lights.
Shayari, qawwali and mushaira as a working circuit, on a schedule, with an audience that turns up because it is on this week.
Partnership, patronage and collaboration are welcome, through the office.
Talk to the officeCommunity figures as stated on kewalkapoor.com.