01
Brand Audit
An independent, objective audit that tests brand consistency, detects deviations and identifies the touchpoints quietly eroding your value.
- Capability & compliance review
- Touchpoint mapping
- Annual brand health report
Creative Consulting · Technical Advisory
CHAI Kreative & Advisory — Creative Consulting and Technical Advisory. Pause.
Have a cup
of chai.
We achieve more over a cup of chai than most do over dozens of e-mails. CHAI Kreative & Advisory tailors identities and crafts strategy on a philosophy that has elevated the human mind throughout history - balance between productive thought and precise action.
01The Concept
Clarity is the cause.
Growth is the effect.
CHAI Kreative & Advisory is a data-, AI- and content-driven research and consulting firm. Our focus is simple - consulting, guiding, and assisting businesses as they grow. We think things through, cut the unnecessary noise, and build relationships on values that actually matter.
We help businesses grow by helping people grow. Fuelled by deep research, applied AI, and original content - and more than 60 years of collective experience across strategy, technical advisory, and brand building.
Good advice compounds. The right insight at the right moment is what translates into faster, smarter expansion, elevated trust, and stronger results. That's the work: not noise, but clarity you can act on.
“The only question is - are you ready to drink it?”
“Being creative and different is not enough. Being creative, standing out and adding value sustainably - this is the key to market domination, and this is what we do for our clients.”
02What we do
The proof is in the pudding.
Our work falls under two broad spectrums - Creative Consulting and Technical Advisory. From freshly established enterprises to conglomerates and government agencies, we help define the identity you need to reach the goals you have set.
02
Creative Advisory
Strategy embedded with decision makers - product, market, messaging and positioning. We think, focus, study, and take surgical action.
- Vision & positioning
- Market and trend analysis
- Long-term growth strategy
03
Technical Advisory
For companies entering India, and Indian companies pursuing public-sector mandates. Decades of contacts, paired with rigorous execution.
- Government & public sector
- Organisational modelling
- Financial & technology services
Advisory Sectors
IPOsCyber SecurityHospitalityHealth & WellnessAyurveda & UnaniMSMEGovernmentAffordable Housing
03The formula
Research. Expertise.
Experience. Network.
01
Think
We pause. We listen. We map the terrain before we move.
02
Focus
A custom strategy designed for those it is relevant to - no one else.
03
Study
Real-world data, market trends and the unknowns you don't know.
04
Act
Surgical execution that compounds - for the bottom line and the brand.
04Our team
Many minds. One table.
We don't staff up. We bring the right people in.
Kewal Kapoor
Founder & Director
A researcher, writer, and producer-director with more than three decades across media, advisory, and culture. Former Executive Producer at UTV; consulting partner to leading Indian agencies; journalist, spiritual advisor, and a specialist in ageing and longevity. Member, FWA Mumbai. Advisory Board, The Poddar Foundation.
Kewal makes things happen the way CHAI was built to work - through people. He leads a network of around 27 professionals spanning creative, research, technology, and advisory disciplines, working through collaboration and alliances rather than a fixed in-house roster. The result is simple: the right expert for the right problem, every time.
05Contact
Ready to take
the next step?
The cup of chai that will transform your vision into reality is waiting.
Tell us where you'd like to go - we'll help you get there.
Kewal Kapoor - Founder & Director
kewal@chaikreative.comRooted in New Delhi, working across Mumbai, Indore, Jaipur, Patna, and Lucknow - and wherever India needs us. Bharat.
Download CHAI Kreative & Advisory CVI (PDF) →