01
Brand Audit
An independent, objective audit that tests brand consistency, detects deviations and identifies the touchpoints quietly eroding your value.
- Capability & compliance review
- Touchpoint mapping
- Annual brand health report
Creative Consulting · Technical Advisory
Pause.
Have a cup
of chai.
We achieve more over a cup of chai than most do over dozens of e-mails. CHAI Kreative & Advisory tailors identities and crafts strategy on a philosophy that has elevated the human mind throughout history - balance between productive thought and precise action.
Who we are
Identity is the cause.
Brand is the effect.
CHAI Kreative & Advisory is much more than a top-notch advertising and consulting agency. We tailor identities and base our work on a philosophy of thinking things through, avoiding unnecessary noise, and building relationships on values that really matter.
We help businesses grow by helping people grow. Fuelled with deep knowledge, contacts and more than 60 years of collective experience in creative solutions, technical advisory and brand building.
Your brand is the cornerstone of your business - a representation of what your customers expect from you. A well-tailored brand provides the edge that translates into faster expansion, elevated trust and significantly higher revenues.
“The only question is - are you ready to drink it?”
“Being creative and different is not enough. Being creative, standing out and adding value sustainably - this is the key to market domination, and this is what we do for our clients.”
What we do
The proof is in the pudding.
Our work falls under two broad spectrums - Creative Consulting and Technical Advisory. From freshly established enterprises to conglomerates and government agencies, we help define the identity you need to reach the goals you have set.
02
Creative Advisory
Strategy embedded with decision makers - product, market, messaging and positioning. We think, focus, study, and take surgical action.
- Vision & positioning
- Market and trend analysis
- Long-term growth strategy
03
Technical Advisory
For companies entering India, and Indian companies pursuing public-sector mandates. Decades of contacts, paired with rigorous execution.
- Government & public sector
- Organisational modelling
- Financial & technology services
Advisory Sectors
IPOsCyber SecurityHospitalityHealth & WellnessAyurveda & UnaniMSMEGovernmentAffordable Housing
The formula
Research. Expertise.
Experience. Network.
01
Think
We pause. We listen. We map the terrain before we move.
02
Focus
A custom strategy designed for those it is relevant to - no one else.
03
Study
Real-world data, market trends and the unknowns you don't know.
04
Act
Surgical execution that compounds - for the bottom line and the brand.
Our team
The professionals that make things happen.
Kewal Kapoor
Founder & Director
Former Executive Producer at UTV. Researcher, journalist, producer-director and consulting partner to leading Indian agencies. Member, FWA Mumbai. Advisory Board, The Poddar Foundation.
Contact
Ready to take
the next step?
The cup of chai that will transform your vision into reality is waiting. Tell us where you'd like to go - we'll help you get there.
Kewal Kapoor - Founder & Director
kewal@chaikreative.com