Two ways in. Both start with two lines.

Chai Kreative is an advisory firm for India’s public systems. We research, survey and assess, report from the ground, plan IEC, creative and content, and build AI-led intelligence layers. We work in seven fields: public systems, health, cities, energy and coal, education, truth (misinformation), and faith, culture and age. We plan and advise, recommend the right executor, and stay beside the work.

No. We are advisory. We research, assess, report from the ground and plan; we can then recommend the best executor for the job, or brief your own team, and we stay beside the work while it is done.

We are paid to advise, not to sell execution, so we have no reason to make the work bigger. We scope it properly before money is spent, recommend the executor best suited to it, use your own team wherever it can do the work, and hold everyone to the scope. Across fields, that brings the cost down substantially.

No. Most of our work is public-facing, so ministries, departments and cities are our main clients, but we also work with PSUs, companies, foundations and institutions whose work touches the public.

Kewal Kapoor is the founder, creator and partner of Chai Kreative: a researcher, writer and producer-director with three decades across stories, culture, public systems and AI. Former Executive Producer, UTV; former Member, FWA Mumbai; former IEC and Media Director, The Poddar Foundation. He conceived Tulsidas Ji Ki Katha, India’s first transmedia katha.

We mean fakes that hurt ordinary people: health rumours, scam messages, fake schemes and doctored videos. It is not political, and we do not take sides. We help institutions spot fakes early and answer them fast, in the language people read.

Every letter and WhatsApp message is acknowledged within minutes, at any hour, on any day of the year. The acknowledgement restates what you asked, and a named person from the office takes it from there.

Yes. The office runs 24 hours a day, 365 days a year. Specialists from a bench of more than 27 can be brought to a problem the same day.

Our inboxes are AI-led, so intelligence reads first and a person can reply faster. A person reads every letter, and a person signs every reply. Correspondence is shared only with those working on it.

Within minutes you receive an acknowledgement that restates what you asked. A named person then replies and, if it helps, arranges the first conversation, in person in New Delhi or on a call. There is no charge for any of this.

The first conversation (बात) is free. A written assessment (नज़र) is charged. A continuing engagement (साथ) is scoped and priced together before anything begins. Fees and advisory charges are taken as permitted, invoiced and on record.

Yes. We work through whichever route your rules require, including through a public-sector partner where that is the norm. Tell us the route in the first conversation and we will fit it.

We work in projects, not jobs. If you have a skill, tell us about it; we get in touch only if a project needs you and you are selected. People from anywhere in India are welcome, and calls are open now in Varanasi and Mathura.

AI, data, automation, e-commerce and digital publicity people who use modern tools but can correct them by hand; planners and researchers; fact-checkers who care about fakes, not politics; writers, scholars, singers, musicians, voice-over artistes, photographers, camera operators, drone pilots, social media creators, influencers and female models; and experts in the products and crafts of their own place.

Yes. Chai Kreative is a partnership firm constituted in 2024 and a DPIIT-recognised startup (DIPP184981). GSTIN 07AASFC8034G1Z8, UDYAM-DL-08-0054188, Firms Reg. 3200/2024. Other details are shared on request.

The office is at Saidullajab, near Saket Metro Station, New Delhi 110030. The firm has people in Delhi, Mumbai, Indore, Lucknow, Patna, Jaipur and London, with Toronto and California next, and takes projects from anywhere in India.